Camp Cannes

Team 1



Target: Young creatives. 20-30 years old. At Cannes for the first time.
Insight: They learn more in a few days at Cannes than they do in a year at school.
Idea: "Edu-tourism" -- travel specially designed for students to immerse themselves in an environment that will give them a useful, more practical understanding of their field of study. For example, students interested in Web and software could take a package trip to Redmond, Washington, to learn more about Microsoft first hand and meet other students from around the globe who share these interests.

Team 2


Target: Festival regulars from Asia/Pacific. 30+ years old. They have been to Cannes more than once.
Insight: The only downside of travel is being away from loved ones. These people want to be be able to erase distance and connect emotionally.
Idea: A product called "Close" -- a pair of wristbands that can transmit sensations to the wearer of the paired wristband -- travelers can do just that. The tagline is "Far away, so close."

Team 3


Target: Booth workers. Age not important. Representing their agency, company or product at Cannes. Have traveled from outside of France.
Insight: They spend so much time on the road, vacation for them is being at home.
Idea: Bring the comforts and familiarities of home to the travel experience. This could mean providing a favorite blanket or teddy bear (with a beer cooler in his belly!).

Team 4


Target: Festival regulars from South America/Europe. 30+ years old. They have been to Cannes more than once.
Insight: Travel is the one moment they have to themselves, a moment for self-indulgence/-improvement.
Idea: Air Max. Make the most of air travel by increasing the number of window seats, installing exercise bikes and massage chairs on board, etc.
We decided a winner by people's choice and the winner was...Team 2!
Doing Camp Organic in one hour was an experiment we weren't sure would work. The results were impressive. It was fun to watch each team go through discovery, discussion, debate, and deliberation, as well as to hear the insights and ideas presented. Congratulations and thanks to everyone who participiated.